Wycombe Wanderers Sports & Education Trust (WWSET) are absolutely delighted to announce that we have joined forces with ADA Music, who have joined our ranks as a Friend of WWSET for the 2021/22 season. 

Alternative Distribution Alliance (ADA) is a music distribution company owned by one of our other Friends of WWSET, Warner Music Group, and they represent the rights to various independent record labels.

ADA provides “independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience.”

As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records to offer a distribution system and marketing, merchandising, promotion, and music licensing services.

In 2012, Warner Music Group combined Independent Label Group with ADA to create a full-service company that provides services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.

In March 2017, ADA announced that it would distribute the catalogs of most of the labels owned by BMG Rights Management worldwide.

WWSET Head of Fundraising and Communications, Mark Fawkes, who set up the partnership said, “We have been working with the Warner Music Group last season, and when they renewed their Friends of WWSET package, it was really a bonus that we started to speak about ADA Music joining us too! ADA is a massive player in the industry, and it shows how well thought of the Friends of WWSET package is to have companies of this calibre interested.”

The Friends of WWSET package was relaunched for the 2021/22 season in August 2021, and we are thrilled to have ADA Music on board. Keep your eyes peeled to the WWSET communications channels for further updates on their activities. 

The Friends of WWSET programme is now open to creative and forward-thinking companies in the High Wycombe area. For more information, or to sign your company up, click here

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