Premier League Kicks

Premier League Kicks

Premier League Kicks is a flagship programme established by the Premier League in 2006 to encourage sports participation in youngsters from some of the most high-need areas within local communities.

The initiative offers free workshops and football and sports sessions to provide kids with the opportunities and support to reach their full potential.

It involves football club community organisations, such as WWSET, who work closely with young people and authorities within their local area. This includes ties with the police and other key partners to create stronger, safer, and more inclusive communities.

The programme encourages young people by getting them involved in constructive activities, such as a wide variety of sports, coaching projects, music, education, and personal development. Since its conception Premier League Kicks has seen communities across the country transformed with greater football and sports participation rates and authorities reporting significant reductions in anti-social behaviour in the same area.
The programme started with four pilot projects. These were based at Tottenham Hotspur, Manchester City, Fulham, and Brentford. Since then, it has engaged more than 300,000 young people at hundreds of venues across the country.

It also encourages thousands of youngsters to find routes into education, training and employment with volunteering offered in multiple fields.

What is Premier League Kicks?

It’s a programme set-up to inspire children and young people to achieve their potential and improve their wellbeing, working together to build stronger, safer, and more inclusive communities.

What’s their Mission Statement?

To use the reach and appeal of the Premier League and network of professional football clubs to regularly engage children and young people of all backgrounds and abilities in football, sport and personal development – providing a trusted, positive influence in high-need areas across England and Wales.


  • To increase playing, coaching and officiating opportunities in football and a range of sports between the ages of eight to eighteen years.

  • To enhance physical and mental wellbeing, including self-esteem, ambition, and social skills.

  • To strengthen communities with a culture of volunteering, social action, and positive role models – supporting education, training, and employment pathways (focusing on 16-25 years).

  • To work in partnership with young people, the police, and other stakeholders to support the younger generation with the societal challenges they face and to improve community safety.

  • To inspire young people to develop positive, supportive relationships with one another and the authorities.

  • To promote integration and champion equality, diversity and inclusion.

Year 4 - Year 8

Where: Highcrest Academy, HP13 7QN (Sports Hall)

When: Fridays 5:30pm – 7:00pm

Year 9 - Year 13

Where: Cressex Football Centre, HP12 4QA (AstroTurf)

When: Saturday 5-7pm

Latest News

Meet the project team

Luke Godfrey

Head of Inclusion & Cohesion

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